Shopping List Recommendations & PromotionsĮvery shopper is different, each with their own meal preferences and some with food allergens. Click if you’d like a brief explainer on the concept of omnichannel marketing within grocery store marketing.In this way, customers become omnichannel shoppers and a brand’s aim must be to match this with omnichannel marketing. By meeting customers where they are, brands provide great customer experience and improve customer retention. The shopping list uses we have discussed can be applied to click and collect pickup or online grocery delivery. Whilst Scan & Go was initially thought up by Naveo Commerce as an in-store application to help shoppers, it has since blossomed into an idea that can also help those who prefer to shop online or find a balance between both. Naveo Commerce are just at the beginning of our journey into realising the possibilities for Scan & Go technologies, though the early signs show some powerful opportunities for grocery sector marketers.Ĭustomers can build a digital shopping list, which is amazing for omnichannel marketing. What are the marketing benefits of a Scan & Go solution for grocery brands? This final aspect differs greatly from a self-checkout system used by supermarkets today, in which the whole payment process is provided by internal POS devices which are not connected to any kind of intelligent marketing software. Not only saving them time but enhancing their customer experience, which leads to promoted levels of brand loyalty.įinally, as the mobile app is loaded onto the shoppers’ own phone, they can simply walk out of the store and have their credit deducted from a balance loaded on to the app. Once in-store, the mobile app will use GPS location of its associated store to guide the shopper through the store in the most efficient way. This is not only useful for reminding a customer of that new recipe they wanted to try, but can also help to drive larger spends in store and online. Here, they can select items to be placed on their shopping list hours, days or weeks in advance of their store visit. How does a Scan & Go app work?Ī Scan & Go application begins before the shopper visits the store, allowing them to access a mobile app at home or on-the-go. Though, more than this, Scan & Go can be used to seamlessly integrate with grocery eCommerce for a truly omnichannel marketing and shopping experience (more on that later). Theoretically, a shopper using the app would never need to queue to pay at a self-checkout machine or interact with store staff. Providing an all-in-one application for optimized user experience, it allows customers to build their shopping lists online, then travel around the store in the most efficient way, before paying within the application. Scan & Go solutions take this handheld approach and add a layer of smart data, to allow both shoppers and brands to benefit. During the pandemic, customers could use a handheld scan & pay device to reduce queues at the end and, ultimately, to reduce contact time between shoppers and lower the risk of infection. However, the COVID-19 crisis did introduce a new layer to this system. We place all the items we’ve bought one-by-one into a bagging area, then pay. We are generally used to a self-service tills and self checkout POS systems appearing at the end of our shopper journey. In supermarket self checkout, the shopper will add items to their physical basket, then scan them one-by-one before paying, using the supermarket’s associated point of sale device (POS). Self-service tills are used in-store by grocers to allow its shoppers to pay either during or at the end of their journey around the store. Supermarket Self-Checkout & Self-Service Tills Scan & Go vs Self-Checkout – What’s the difference?įirst, it’s important to note the key difference between the two technologies and why Scan & Go is a new necessity for the grocery store self checkout. Whilst many large supermarkets and smaller metro stores have utilized self-checkout payment systems in-store, Scan & Go will add a whole new level of customer and brand use in the future. But hasn’t it already been around for years? Scan and Go is the latest supermarket technology to save time and boost profit margins for grocery stores.
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